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5 Unique Novato Boutiques to Refresh You and Your Wardrobe

Ready for a head-to-toe refresh for Spring? Grab an iced latte from Dr. Insomniac’s  and start your tour of Novato boutiques on Grant Avenue.

5 Unique Novato Boutiques to Visit

Always Pampered

818 Grant Avenue, Novato

Always Pampered was established in 2003 by owner, Tara Voight. Specializing in preventative and reparative skincare, Always Pampered carries top active products such as SkinCeuticals, as well as the natural, vegan line Farmhouse Fresh. Recently, Janie Escamilla (owner of the popular Moonstone Skin and Body Care) joined Tara in her Grant street location to provide a powerhouse of services, such as waxing and facials.

 To refresh your skin for Spring, try the Vitamin C Facial or my personal favorite, the Revitalight Facial, which stimulates collagen production and elastin function. Peace out, wrinkles! What makes this salon really unique is that it offers custom blended Mineral Makeup.  Make an appointment to find the perfect shade of lipstick, foundation, or blush just for you.



815 Grant Avenue, Novato

Head across the street to Accents Boutique. Owner Ginger Streets has been at this location for 12 years. They carry classic, quality pieces, featuring brands such as NYDJ, Michael Stars, and Sanctuary. Currently, they have some perfect floral tops for spring by LoveStitch and a blazer by Liverpool that should be a staple in everyone’s closet.  Accents has a vast selection of jewelry by local designers, such as Marjorie Baer from San Francisco and Kathy Kamei from Kentfield.


Mara Shoes

824 Grant Avenue, Novato

If you’ve never tried a truly well-made pair of shoes, Mara Shoes is the place to do it.  Owner Roya Tabrizi has had this shop since 1996. Since then, she has blessed the women of Marin with gorgeous European shoes, handbags, and jewelry. She works closely with designers to develop pieces exclusively for her store. Mara Shoes carries luxury brands such as Aquatalia, Ron White, and Versiani.  

Warning: once you make an investment in a good pair of shoes, you won’t ever want to buy anything else!


L’Aromatica Perfume

Use their contact form to make an appointment for shopping

L’Aromatica Perfume, located in Southern Novato, offers a variety of handcrafted fragrances. Made with the purest of ingredients, L’Aromatica Perfume is also 100% vegan, and their boxes are made from 100% post-consumer waste. Not quite sure which perfume is right for you? L’Aromatica offers workshops, perfume-making classes, and a make-your-own-perfume bar. Grab a couple girlfriends and make an appointment to visit her adorable perfume studio to create your perfect fragrance. Prices start at $40. Keep an eye on their Facebook page to see upcoming events, as well.


Viva Diva

1327 4th Street, San Rafael

Technically not one of the Novato boutiques, but definitely worth the ten minute drive to San Rafael. Viva Diva has been a favorite of every Marin girl since 1997. Offering quality, contemporary clothing with a “girlfriend-y” vibe make it hard to leave the store empty-handed.  Viva Diva carries brands that will soon become your favorites, such as Mother Denim, Cupcakes and Cashmere, Velvet, and Kerisma. They also carry gorgeous goods by local jewelry designers, as well as handmade handbag by designer Brenna Marie.  The best part about Viva Diva?  The “Viva Gals” Amy, Bri, and Keira who’s combination of style and friendliness create the perfect shopping environment.  Check out their Instagram for major #OOTD inspiration.

Let me know if I missed any of your favorite Novato boutiques!

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3 Responses to 5 Unique Novato Boutiques to Refresh You and Your Wardrobe

  1. Lisa March 20, 2018 at 11:13 am #

    Thank you so much for mentioning our boutique! We hope your readers will visit us to see our new spring arrivals-we have some gorgeous jewelry and handbags coming in!

    Lisa 🙂
    Mara Shoes & Fashion

    • Kaity Galvez March 20, 2018 at 1:51 pm #

      Thank you for bringing such unique pieces to Novato! 🙂

  2. Shari
    Shari March 21, 2018 at 8:24 am #

    Are any of the clothing shops plus size friendly?? Sometimes the largest size the smaller boutiques sell is a 12.